SEO

Your customers are everywhere, different locations, different devices and different types of content. As you reinforce your SEO strategy with the latest techniques, local search should be a key tactic.

There are many different reasons why your website may have duplicate content issues. and with the recent requirement for adding HTTPS, this is another configuration which may not be optimal for your site.

How using the XML Sitemap protocol can help search engines index your site and provide regular updates and relevant content to visitors.

Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish various SEO tasks, e.g. backlink investigation, keyword research, etc... When used together these tools are an incredibly powerful resource in any SEO strategy.

Google Analytics is a powerful and free website tool for displaying website visitor information. Take advantage of the huge amount of data collected to analyse how your visitors use your website, and fine tune its performance for improved conversion rates.

Learn how to use robots.txt to control how search engine crawlers, or spiders, access and crawl your site on the web.

Google Webmaster Tools are free tools provided by Google which help to understand what is going on with your website in terms of search engine optimisation. This way you make decisions based off of data instead of going in blindly.

Google will soon be launching a new update to their ranking algorithm, codenamed Panda, which will take action against duplicate content and plagiarism caused by auto blogging software and website scrapers.

Google Trends is a tool that allows comparison of two or more keywords on search volume and geographical comparisons. It can allow you to optimise keywords on your website increasing both visitors and conversions.

A successful SEO strategy is paramount in any online business and a properly executed SEO strategy will bring your website increased exposure, recognition and will generate an increase in traffic.