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There are many different reasons why your website may have duplicate content issues. and with the recent requirement for adding HTTPS, this is another configuration which may not be optimal for your site.
Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish various SEO tasks, e.g. backlink investigation, keyword research, etc... When used together these tools are an incredibly powerful resource in any SEO strategy.
Google Analytics is a powerful and free website tool for displaying website visitor information. Take advantage of the huge amount of data collected to analyse how your visitors use your website, and fine tune its performance for improved conversion rates.