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Here is a list of 8 excellent and free search engine optimisation websites that can help you accomplish various SEO tasks, e.g. backlink investigation, keyword research, etc... When used together these tools are an incredibly powerful resource in any SEO strategy.
Search Engine Optimisation Series
  1. SEO - Search Engine Optimization
  2. A Guide to the Robots.txt Exclusion Protocol
  3. What are XML sitemaps?
  4. Using Google Webmaster Tools
  5. Getting Started with Google Analytics
  6. Getting Started Earning Money with Adsense
  7. Website Loading Times Are Vital - How to Improve Yours
  8. Improve Website Speed by Enabling Compression
  9. Google Trends Keyword Comparison Tool
  10. 8 Excellent (and Free!) Search Engine Optimization Websites

An SEO audit is a comprehensive analysis of your website that identifies the site's weaknesses. It should also offer concrete, actionable recommendations for improving the website's organic search rankings and generate more online revenue. This collection of free SEO tools will help you improve your website and attract more organic search results.

SEO (Search Engine Optimization) Analysis Tool

SEO Workers Search Engine Optimisation Analysis Tool helps you to analyse and measure the ranking potential of your web pages. It doesn't only analyse the Meta Tags of your pages, rather it tries to use the same spider technology as the search engine spiders themselves. There is also a Firefox SEO extension which you can use to test your pages with just a single click. Visit the seo analysis tool extension page for more information.

SEO (Search Engine Optimization) Analysis Tool

SEO (Search Engine Optimization) Analysis Tool

SEO Analysis Tool Features

  • Analyse the HTTP headers returned from the web server
  • Analyse the length and relevancy of the Title tag
  • Analyse the length and relevancy of the Description meta tag
  • Analyse the number of keywords and relevancy of the Keywords meta tag
  • Analyse the Robots meta tag directives and if search engines are allowed to spider the page
  • Check the page most relevant keywords and/or key phrases
  • Check how the page may be displayed within search engine results
  • Check the internal and external URLs (links) found on the page, and if are followed or not
  • Check the keywords found in the Anchor tags (links)
  • Check the keywords found in the image Alt attributes
  • Check the page Heading and Phrase elements
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SEOptimer

SEOptimer is a website review and SEO audit tool. This handy tool for is for webmasters and SEO experts and checks over 20 major on-page SEO factors for any page on the website.

SEOptimer

SEOptimer

Advantages of SEO audit

  • Improve on page SEO
  • Test any subpage
  • SEO tips for your website
  • Free PDF report
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Google PageSpeed Insights

Fast and optimised pages lead to higher visitor engagement, retention, and conversions. The PageSpeed family of tools is designed to help you optimize the performance of your website. PageSpeed Insights products will help you identify performance best practices that can be applied to your site, and PageSpeed optimisation tools can help you automate the process.

PageSpeed Tools

PageSpeed Tools

Advantages of Google PageSpeed Insights

  • Quick and easy to set up
  • Keep your edge with the latest optimization technologies
  • Fast and secure with Google infrastructure
  • Happier users, better conversion
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Google AdWords Keyword Research

The Google AdWords Keyword is the defacto tool for keyword research, an incredibly important aspect of SEO. This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try.

Google AdWords Keyword Tool

Google AdWords Keyword Tool

Features of the Google AdWords Keyword Research

  • Broad, Exact or Phrase match volumes
  • Global vs. Local Monthly search volumes
  • Approximate CPC and Competition
  • Local Search Trends
  • Include/Exclude terms
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Google Analytics

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Google Analytics

Google Analytics

Features of Google Analytics

  • Content Analytics
  • Social Analytics
  • Mobile Analytics
  • Conversion Analytics
  • Advertising Analytics
  • Google Analytics Application Gallery
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SocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

SocialMention

SocialMention

  • Locate social mentions on the web
  • Indicates if mentions are positive, negative, or neutral
  • Reports who is talking about the subject the most
  • Top Hash Tags used in Twitter tweets
  • PostRank is a measure of social engagement
  • Indicates where the blog sources are coming from
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Google Webmaster Tools

Improve your site's visibility in Google search results. It's free.

Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.

Google Webmaster Tools

Google Webmaster Tools

Features of Google Webmaster Tools

  • Get Google's view of your site and diagnose problems
  • Discover your link and query traffic
  • Share information about your site
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WooRank

WooRank is the most popular Website Review and SEO Tool. Run a free review then create a project to track and optimise your website.

WooRank

WooRank

Features of WooRank

  • In-depth Reports of SEO, Social Media, Mobile Optimization, Usability and much more.
  • Get in-depth insights by reviewing a specific internal web page.
  • Compare against your competition and get inspired by best practices.
  • Easily customize brandable reports for your clients.
  • Instantly receive all the key metrics of websites you're involved with.
  • Analytics, Social Insights, Backlinks, SERP...monitor what really matters.
  • 129 to-dos and get things done to rank higher in search results.
  • Set your project and relax: monitoring is steady and fully automatic.
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    Tutorial Series

    This post is part of the series Search Engine Optimisation. Use the links below to advance to the next tutorial in the couse, or go back and see the previous in the tutorial series.

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